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‘Man and bear’ billboard jumps into international spotlight

Gerald Cavallo, an associate marketing professor at Fairfield University, said the dealership’s three-dimensional approach is relatively new — and the latest mannequin appears more life-like than its predecessors, which included one with extra long legs dangling off the billboard. Billboards posted next to highways are so briefly exposed to passersby that marketers “will try all kinds of things,” he said, adding that motorists may be growing immune to some recent ad techniques, like flashing lights.

Published in Connecticut Post, Stamford Advocate, Danbury News Times, Greenwich Time on 1/30/10

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