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Jepsen, other AGs, decry Blast as ‘binge in a can’

Meanwhile, Fairfield University marketing professor Gerald O. Cavallo said the “binge in a can” claim from the attorneys general could backfire, and actually power sales in liquor stores near college campuses. “It has the potential of making it more attractive,” Cavallo said. “It’s like they’re saying, ‘Drink one can and you’re on your way.’ It certainly sounds like the attorneys general are being their best marketers.”

Published in Connecticut Post, Stamford Advocate, Greenwich Time, Danbury News Times on 5/2/11

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