‘The Greatest Movie Ever Sold’ and the future of product placement
- Posted on June 9th, 2011 filed in Magazine
Some two decades ago, in a sly yet silly vignette from Wayne’s World, Mike Myers and Rob Lowe exchange testy remarks about a sponsor’s gauche intrusion into Wayne’s cable access show. Michael Serazio, an assistant professor of communication at Fairfield University.
Published in The Atlantic on 4/22/11