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Neighbors say ‘Got Drunk?’ billboard in bad taste

Gerald O. Cavallo, associate professor of marketing at Fairfield University’s Dolan School of Business, said that billboards are a favorite ad medium for law firms because they like to target potential clients from the immediate area. “Especially this one, because it’s not on a super highway,” he said. “It’s a good way to target folks in your immediate service area. This certainly a bold way to get the message across.”

Published in Connecticut Post, Stamford Advocate, Danbury News Times, Greenwich Time on 10/21/11

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