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Fairfield University professor delves into ‘acquisitive buying behavior’

A press release concerning Dr. Mousumi Bose Godbole’s research was picked up by this site that shares ‘daily news, trends and intelligence:’ Most people have a “Santa Claus moment” this time of year, when they’re knee deep into the “physical hunt” of shopping and “boasting” about nabbing that good deal, according to Mousumi Bose Godbole, Ph.D., assistant professor of marketing in Fairfield University’s Dolan School of Business. But what about the American consumer who has 14 pairs of black shoes and 50 fishing rods? With her dissertation, “Why Do I Have Fifty Pairs of Shoes?” Bose Godbole explored “a new shopping behavior” called acquisitive buying behavior. “I’m interested in what goes on in our heads when we are thinking of buying anything,” she said.

Published in Retail Customer Experience.com on 12/10/13

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